Volkswagen Phaeton Lounge

How to make a tiny space feel extra large and fancy?

The Volkswagen Phaeton Lounge is probably the smallest car dealership in the world. At *Invisible Design, our task was to make it feel extra large and create a modular sound concept with specialized content for all three areas – each composition about half an hour in length.

The car stage sounds like outdoor leisure in the woods, the configuration zone feels like a spacecraft and in the comfy lounge the customers and members of staff are snug as a bug.

 

By the way: This thing has been built 59 times by now!

 

 

Music concept, composition, production: *Invisible DesignAgency: MetaDesign

Client: Volkswagen