Interactive 32 channel audiovisual installation, creating an immersive scenery for the new BMW 7.
Sound and light follow each visitor individually around the car, providing a truly unique and personalised experience. Presented at the Geneva Motor Show 2019, at the Auto Shanghai 2019, and some 50 more exhibitions in China.
Geneva, Shanghai, 2019
Client – BMW
Agency – Effekt-Etage GmbH and Pangolin Park GmbH
Coding and software development – Patrick Muller