BMW LIGHT & SOUND

interactive audiovisual installation

 Interactive 32 channel audiovisual installation, creating an immersive scenery for the new BMW 7.

Sound and light follow each visitor individually around the car, providing a truly unique and personalised experience. Presented at the Geneva Motor Show 2019, at the Auto Shanghai 2019, and some 50 more exhibitions in China.

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Geneva, Shanghai, 2019

Client BMW Group

Agency – Effekt-Etage GmbH and Pangolin Park GmbH

Coding and software development – Patrick Muller