MINI ELECTRIC – LIGHTWALL

interactive light installation

Interactive light installation presented at the IAA 2019 in Frankfurt, Germany.

Built of light wall, 10 meters wide, 6 meters high, as immersive scenery for the new MINI Electric.

Geometric forms of light follow each visitor passing the light wall, providing unique and fun experiences. Circles falling down and hitting the visitor's shape bounce off (with a lot of sparkles), thus inviting visitors to play a PONG-like game match.

Frankfurt, 2019

Client BMW Group

Agency – Effekt-Etage GmbH and Pangolin Park GmbH

Project management – Patrick Muller


Photo: Patrick Muller

Photo: Patrick Muller

Photo: David Roth

Photo: Patrick Muller

Photo: Patrick Muller

Photo: Patrick Muller

Photo: David Roth