MINI ELECTRIC – LIGHTWALL

interactive light installation

Interactive light installation presented at the IAA 2019 in Frankfurt, Germany.

Build of a light wall, 10 meters wide, 6 meters high, as immersive scenery for the new MINI Electric.

Using motion tracking, geometric shapes of light follow visitors individually, providing a unique and fun experience. Additional shapes bounce off the visitor's shape, producing great sparkles effects, inviting visitors to play a PONG-like game match.

Frankfurt, 2019

Client BMW Group

Agency – Effekt-Etage GmbH and Pangolin Park GmbH

Project management – Patrick Muller


Photo: Patrick Muller

Photo: Patrick Muller

Photo: David Roth

Photo: Patrick Muller

Photo: Patrick Muller

Photo: Patrick Muller

Photo: David Roth